This Privacy Policy applies to the website Seniors Rising, accessible at seniorsrising.us, and is issued by Seniors Rising, LLC. (‘Company,’ ‘We,’ ‘Us,’ or ‘Our’), located at 8960 Talking Stick Way, Suite C-2, Scottsdale, AZ 85250. This Privacy Policy explains how We collect, use, disclose, and protect the Personal Data of users (‘You,’ ‘Your’) who access or use Our website and the features, content, or services provided through it (collectively, the ‘Service’). By accessing or using the Service, You agree to the terms of this Privacy Policy.

This Privacy Policy outlines Our policies and procedures regarding the collection, use and disclosure of Your information when You use Our Service. It also informs You about Your privacy rights and how the applicable laws protect You.

We use Your Personal data to provide and improve the Service. By using the Service, You consent to the collection and use of information in accordance with this Privacy Policy.

1. Interpretation and Definitions

Interpretation

The following definitions clarify the terms used throughout this Privacy Policy. These terms, whether mentioned in singular or plural form, have the meanings outlined below to ensure consistency and transparency in the application of this Privacy Policy.

Definitions

For the purposes of this Privacy Policy:

1. “Account” means a unique profile established by You on our Website, enabling access to specific features or services that require registration.
2. “Affiliate” means any entity or individual that, directly or indirectly, controls, is controlled by, or is under common control with a specified party. For this definition, “Control” refers to the ownership of 50% or more of the voting shares, equity interest, or other securities granting the authority to direct management or policies.
3. “Cookies” mean  small files stored on Your device by the Website to enhance functionality, track preferences, and analyze usage patterns.
4. “Device” means any hardware or software used to access the Service, such as a computer, a cell phone, or a digital tablet.
5. “Personal Data” is any information that relates to an identified or identifiable individual, as defined under applicable privacy laws.
6. “Service”  refers to the website Seniors Rising, accessible at seniorsrising.us , and the features, content, and services made available through the website.
7. “Service Provider” means any third party that processes the data on behalf of the Company, including vendors and contractors employed by the Company to facilitate the Service, provide support, or analyze usage.
8. “Usage Data” means information collected automatically when You use the Service, such as Your IP address, browser type, device identifiers, and time spent on pages of the website.
9. “You” means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

2. Collecting and Using Your Personal Data

2.1 Types of Data Collected 

Personal Data 

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

• Your name, email address, phone number, and other contact details, which You may provide during account registration, making purchases, or contacting Us.

Payment information when making purchases through the Service (processed securely by third-party payment providers).

Usage Data

Usage Data is collected automatically when using the Service. This data includes technical details and usage patterns related to Your interaction with the Service. Usage Data may include:

• Your Device’s Internet Protocol (IP) address.
• Browser type and version.
•  The pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
•  Information about Your device, such as operating system, unique device identifiers, and mobile network information if accessing via a mobile device.

We may also collect information that Your browser or device automatically sends when accessing the Service.

2.2 Tracking Technologies and Cookies Policy

This Tracking Technologies and Cookies Policy explains how We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. These technologies help Us enhance the user experience and analyze how the Service is used. It is part of and should be read together with Our broader Privacy Policy.

Types of Tracking Technologies We Use: We employ the following tracking technologies to improve the functionality of the Service and better understand user interactions:

1. Cookies or Browser Cookies.

Cookies are small text files stored aced on Your Device by the Service. These Cookies may include information about Your preferences, browsing history, or actions on the Service. Cookies are classified into two main types based on how they function:

• • Session Cookies:
    • Purpose: Session Cookies are temporary and essential for the operation of the Service. They allow the Service to recognize You as You navigate between pages, maintain Your login status during a session, and perform critical security functions, such as authenticating users and preventing fraudulent activity. Without these Cookies, the services You have requested cannot be provided, and We only use them to deliver these essential services.
    • Functionality: These Cookies are deleted automatically when You close Your web browser. Without these Cookies, some parts of the Service may not function properly.
    • Administered by: Us and third parties

• Persistent Cookies:

• • Purpose: Persistent Cookies remain on Your device after You close Your browser. They are stored either by the Company or by third-party service providers to support specific functionalities or gather analytics data. Persistent Cookies include:
    • Functionality Cookies: These Cookies remember Your preferences, such as language settings or login details, to provide a more personalized experience.
    • Analytics Cookies: These Cookies collect data on how You interact with the Service, such as pages visited or time spent, to help Us analyze usage trends and improve performance.
  • Functionality: These Cookies remain active until they expire or You delete them manually.
  • Administered by: Us and third parties

You can instruct Your browser to refuse Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, some parts of the Service may not function properly.

2. Web Beacons. Web Beacons, also known as “clear gifs,” “pixel tags,” or “single-pixel gifs,” are small electronic files embedded in the Service or emails. These technologies allow Us to:

• Track user interactions, such as email opens or page visits, to better understand engagement.
• Count the number of users visiting specific pages or sections of the Service to evaluate their popularity.
• Ensure system and server integrity for a stable and secure Service.

3. Use of Your Personal Data

3.1 How We Use Your Personal Data

The Company may use Personal Data for the following purposes:

1. Service Maintenance and Usage Monitoring: To provide and maintain our Service, including to monitor the usage of our Service.
2. Account Management: To manage Your registration as a user of the Service, grant you access to features for registered users, and facilitate account-related functions.
3. Contract Performance: To develop, execute, and ensure compliance with agreements, such as contracts for  purchases,  products, or services You request  through the Service.
4. Communication with You: To send You updates, security notices, and other information about the functionalities, products, or services You requested, when necessary or reasonable for their implementation. Communication may occur via  email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications.
5. Marketing and Offers: To provide You with promotional content, special offers, news about Our company or services, and  information about goods, services and events similar to those that You have already purchased or enquired about, unless You have opted not to receive such information.
6. Response to Requests: To address and manage inquiries, complaint or other  requests submitted by You.
7. Business Transactions: To evaluate or facilitate corporate transactions, such as mergers, acquisitions, sales of assets, or other business combinations. This also includes situations involving bankruptcy, liquidation, or similar proceedings where Personal Data may be part of the transferred assets.
8. Legal Compliance and Security: To comply with legal obligations, enforce agreements, detect and prevent fraud, and protect the safety and integrity of the Service and its users.
9. Additional Uses of Personal Data: We may also use Your Personal Data for  purposes, such as:

• Data analysis and  identifying usage trends,
• Evaluating  the effectiveness of promotional campaigns,
• Enhancing the quality of Our Service, products, services, marketing and user experience.

These examples are not exhaustive, and We may use Your Personal Data for other purposes consistent with this Privacy Policy and as permitted by applicable law.

3.2 Sharing of Your Personal Data

We may share Your Personal Information in the following situations:

1. With Service Providers: We may share Your Personal Data with third-party Service Providers who assist Us in monitoring and analyzing the use of Our Service or contacting You on Our behalf.
2. For Business Transfers: We may share or transfer Your Personal Data during negotiations of, or in connection with, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company. This includes situations involving bankruptcy, liquidation, or similar proceedings.
3. With Affiliates: We may share Your information with Our affiliates. In such cases, these Affiliates are required to honor this Privacy Policy. Affiliates include Our parent company,  subsidiaries, joint venture partners, or other companies that We control or that are under common control with Us.
4. With Business Partners: We may share Your Personal Data with Our business partners to offer You certain products, services or promotions.
5. With Other Users: When You share Personal Data or otherwise interact in public areas of the Service, this information may be viewed by other users and may be publicly distributed outside the Service.
6. With Your Consent: We may disclose Your Personal Data for purposes not covered by this Privacy Policy, provided that We obtain Your prior consent.

3.3 Retention of Your Personal Data 

We retain Your Personal Data only as long as is necessary to fulfill the purposes outlined in this Privacy Policy. This retention period may be extended to the extent necessary to comply with legal obligations (e.g. retaining records for tax or regulatory purposes), resolve disputes, and enforce Our legal agreements and policies.

Usage Data, which is collected automatically and primarily for internal analysis purposes, is generally retained for a shorter period of time unless it is necessary to enhance the security of the Service, improve its functionality, or is otherwise required by law to be retained for a longer duration.

Where feasible, and when no longer required for these purposes, We will securely delete or anonymize Your Personal Data in accordance with applicable legal and regulatory requirements.

4. Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. This means Your Personal Data may be transferred to and stored on computers located outside of Your state, province, country, or other governmental jurisdiction where data protection laws may differ from those applicable  in Your jurisdiction.

By providing Your Personal Data and consenting to this Privacy Policy, You acknowledge and agree to such transfers.The Company will take all steps reasonably necessary to ensure that Your Personal Data is treated securely and in accordance with this Privacy Policy.  We will not transfer Your Personal Data to any organization or country unless adequate safeguards are in place to protect it, including ensuring the security of Your Personal Data and compliance with applicable privacy laws.

5. Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service provides the following options for managing and deleting Your Personal Data:

• Self-Service Deletion: If You have an account, You may update, amend, or delete certain Personal Data by signing in to Your account and visiting the account settings section.
• Direct Requests: You may contact Us to request access to, correction of, or deletion of any Personal Data You have provided to Us.

Please note that while We will take reasonable steps to comply with deletion requests, certain Personal Data may need to be retained in the following circumstances:

• To comply with legal obligations, such as regulatory recordkeeping or tax requirements;
• To resolve disputes, including contractual or other legal claims; or
• To enforce Our legal agreements and policies.

When Personal Data is no longer required for these purposes, We will delete, anonymize, or securely store it in compliance with applicable laws. Deletion requests will be processed promptly, and You will be informed of the outcome in accordance with relevant legal and regulatory requirements.

6. Disclosure of Your Personal Data

Business Transactions 

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred to the acquiring entity or other third parties involved. We will provide You with reasonable notice before such a transfer occurs, and Your Personal Data becomes subject to a different Privacy Policy.

Law enforcement 

Under certain circumstances, the Company may be required to disclose Your Personal Data to comply with legal obligations or in response to valid requests by public authorities such as a court or a government agency.

Other Legal Requirements 

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

• Comply with a applicable legal obligations, including those outlined by Arizona law;
• Protect and defend the rights,  property, or safety of the Company, its employees, or third parties;
• Prevent, detect, or investigate potential wrongdoing in connection with the Service;
• Safeguard the personal safety of Users of the Service or the public; and
• Defend against legal liability or claims.

7. Data Breach Notification

In the event of a data breach involving Personal Data, the Company will notify affected users as required under Arizona Revised Statutes § 44-7501. Notification will be made without unreasonable delay, consistent with the legitimate needs of law enforcement or measures necessary to determine the breach’s scope and restore system integrity.

8. Security of Your Personal Data

The security of Your Personal Data is important to Us. We employ commercially reasonable and industry-standard measures to protect Your Personal Data from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While We strive to protect Your Personal Data, We cannot guarantee its absolute security.

9. Children’s Privacy

Our Service is not intended for or directed to individuals under the age of 13. We do not knowingly collect Personal Data from children under 13. If We become aware that We have collected Personal Data from a child under 13 without verified parental consent, We will promptly delete such information. If You are a parent or guardian and believe that Your child has provided Us with Personal Data without Your consent, please contact Us immediately.If We are unable to verify that parental consent has been obtained, We will take reasonable steps to delete or anonymize the information in compliance with applicable laws.

This section complies with the Children’s Online Privacy Protection Act (COPPA) and any additional applicable legal requirements.

If parental consent is required under the laws of Your country, We may request such consent before collecting or processing any child’s Personal Data.

10. Links to Other Websites

Our Service may contain links to websites operated by third parties, including senior living facilities and service providers. These websites are not controlled by Us, and We are not responsible for their content, privacy policies or practices. We encourage You to review the privacy policies of these third-party websites.

11. Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in Our practices or applicable legal requirements. If We make material changes to this Privacy Policy, We will notify You by:

• Posting the updated Privacy Policy on this page; and
• Providing notice through email or a prominent notification on the Service before the changes take effect.

The “Last Updated” date at the top of this Privacy Policy will indicate the most recent revision. Changes to this Privacy Policy will take effect immediately upon posting, unless otherwise noted.

 

12. Accessibility

We are committed to ensuring that Our Privacy Policy and website are accessible to all individuals, including those with disabilities. Our goal is to meet or exceed the requirements of the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG) 2.1 Level A and AA, and to provide an inclusive experience for all users.

Accessibility Standards

We design Our website with accessibility in mind and strive to ensure that:

• Content is perceivable, operable, and understandable, as outlined in WCAG standards.
• Users can navigate the website effectively and access essential information without unnecessary barriers.
• Key features, such as alternative text for images and appropriate contrast ratios, support accessibility.

While We are committed to continuous improvement, We recognize that accessibility is an ongoing process. If You encounter any challenges or barriers, please let Us know so We can address them promptly.

Alternative Formats

If You require this Privacy Policy or any other materials in an alternative format, such as large print, braille, or audio, please contact Us. We will make every reasonable effort to provide the requested format in a timely manner.

Feedback and Collaboration

We value Your feedback and encourage You to share any suggestions for improving the accessibility of Our services. Accessibility is a shared responsibility, and We are dedicated to evolving and adapting to meet user needs.

For accessibility-related inquiries or requests for alternative formats, please refer to the Contact Us section of this Privacy Policy.

13. Contact Us

If you have any questions about this Privacy Policy, You can contact us:

• • By visiting this page on our website: seniorsrising.us